DOORMAN

Know 24 hours before arrival which guest can turn a service slip into a viral post.

Doorman screens every arriving guest’s public reach overnight and briefs your morning shift — before check-in, not after the video.

See it work How it works
DOORMAN · MORNING BRIEF 07:00
Tomorrow: 3 flagged arrivals out of 212 guests
James DonaldsonTIER 1 · 380M+
aka MrBeast — YouTube 380M
Felix KjellbergTIER 1 · 110M+
aka PewDiePie — YouTube 110M
AK
Anna KellerTIER 3 · 48K
Local food blog
Details — on the guest cards in your PMS
17%
of stays hit a service problem during the visit.
J.D. Power guest satisfaction study
Most guests complain at the desk.
Creators post to millions.

It already happened.

28.6M views
Hotel staff filmed Virat Kohli’s room. Public apology, staff dismissed.
16.8M views
A four-hour review of one stay defined Disney’s $6,000 hotel — it closed within a year.
7.9M views
Serena Williams turned away at the Peninsula rooftop. Apology within 24 hours.
5.3M views
Dave Portnoy called the Edition Tampa “the most overpriced hotel I’ve ever stayed at.”
832.7K views
A $15 bottle of water at Caesars Palace became a thread on American hospitality.
₹25,000 fine
Two bananas for ₹442 at JW Marriott — regulators fined the hotel after the post.
59,000,000 views combined.
None of these hotels knew who was checking in.

Doorman knows the night before.

1

Scan — 23:00

Tomorrow’s arrival list, matched against public profiles: Instagram, TikTok, X, YouTube, press.

2

Tier

Every match ranked by audience: 10K / 100K / 1M+.

3

Brief — 07:00

WhatsApp brief to the GM — and a Doorman block on the guest card in your PMS: tier, reach, agent contact, visible at check-in.

Who’s checking in tomorrow?

The arrival list shows real names — not channel names. Type the name from the booking and see who is actually checking in.

try it yourself
Running deep research…

What one incident costs.

$86,000
damage from one viral incident
average for posts reaching a 1M+ audience
−10.8%
RevPAR after a reputation crisis
hotel revenue research, industry benchmark
And the radar works both ways — happy creators post too: ~$79,000 / yr in earned media for a 150-room property.
Tomorrow’s arrivals are already in your PMS.
Doorman tells you which one can go viral.
Start a pilot